tag:blogger.com,1999:blog-24827479495576495152024-02-18T17:43:48.778-08:00Bryan Lindenberger (BryanBerg.net)Bryan Lindenbergerhttp://www.blogger.com/profile/10803994881562414218noreply@blogger.comBlogger23125tag:blogger.com,1999:blog-2482747949557649515.post-640388424253253992019-11-02T11:59:00.000-07:002019-11-02T12:18:57.388-07:00Top 6 Nature Trails and Hikes Near Palatka: Putnam County, Florida<a href="https://goo.gl/maps/wQLr2EiZDuPSpddLA" target="_blank">Find this list at Google Maps</a>.<br />
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John's Landing Trailhead</h3>
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There are several trails, including a half mile Education Trail loop and a connecting trail that leads to Mud Spring, but the main attraction is a series of trails that form a seven mile loop. In succession, these are Longleaf Lane, Deer Run, Black Bear Slough, Turkey Path, and Indian Pond Road with Hammock Hideaway cutting through for those who want to cut the hike down to 4 or 5 miles. If all this sounds confusing, don’t worry. The trails are wide and clearly marked, with pamphlets available at the trail head, so you will not lose your way.</div>
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The diversity of forest is amazing, with open stretches of long leaf pine as well as dense, old growth areas of palms and leafy evergreens. There are also two side extensions of the trail to take, leading to the primitive camping areas of Orange Point and John’s Landing, each overlooking Little Lake George of the St. John’s River.<br />
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<b><a href="https://bryanberg.net/files/outdoors-hiking-areas-with-maps/live-florida-beauty/puntam-county/welaka-state-forest-johns-landing-trail/" target="_blank">John's Trail at Welaka Trail and Location Maps with other Information</a></b><br />
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<h3>
Longleaf Pine Trail at Etoniah Creek State Forest</h3>
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<a href="https://bryanberg.net/files/wp-content/uploads/longleaf06.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img alt="Hiking Longleaf Pine Trail at Etoniah Creek State Forest near Palatka, Florida" border="0" data-original-height="534" data-original-width="800" height="213" src="https://bryanberg.net/files/wp-content/uploads/longleaf06.jpg" title="" width="320" /></a></div>
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You’ll never run out of hiking on this shaded, 4.4 mile there-and-back trail. That’s because Longleaf Pine Trail at Etoniah Creek State Forest is part of the Florida Trail system, currently at about 800 miles.</div>
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After turning onto Tinsley Road, you go 50 or 100 yards and are greeted by off-road parking and a kiosk with brochures including maps. You’ll find pine and oak growth with few sunny areas and plenty of deer. You won’t get lost here as the narrow trail is well-maintained with Florida Trail blazed in orange and Longleaf Pine blazed in blue.</div>
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A flat, well-maintained and serene trail with opportunities for birding and wildlife viewing.</div>
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<b><a href="https://bryanberg.net/files/outdoors-hiking-areas-with-maps/live-florida-beauty/puntam-county/hiking-longleaf-pine-trail-at-etoniah-creek-state-forest/" target="_blank">Longleaf Pine Trail and Location Maps with other Information</a></b><br />
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Rice Creek Conservation Area</h3>
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After parking in the wide parking area, a dirt road continues beyond a simple gate and soon splits. You can continue straight ahead on the no vehicle access road for horseback riding and biking, or veer northwest for a great trail hike. The hiking trail takes you across an open prairie and into the dense woods about half a mile away.</div>
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Here you will follow a segment of the Florida Trail that takes you through canopy forest, marshlands and a creek that flows year around, with well-maintained bridges throughout, and even an observation platform.</div>
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<b><a href="https://bryanberg.net/files/outdoors-hiking-areas-with-maps/live-florida-beauty/puntam-county/rice-creek-conservation-area/" target="_blank">Rice Creek Trail and Location Maps with other Information</a></b><br />
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Dunn's Creek Conservation Area</h3>
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The park, just south of Satsuma, FL, is very well maintained with a short loop of a couple of miles, picnic benches both covered and uncovered, and even grills for family gatherings You’ll encounter all manner of wildlife, including birding opportunities, but I have a fondness for bugs and turtles.</div>
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Where the park really shines is with the very large Blue Pond (differentiated from the Green Pond on the trail which can be marshy but mostly dry). The Blue Pond is simply gorgeous in its expanse after a mile or so of hiking through the thick woods. There are two places on the loop to reach it for viewing, one with a bench to sit, watch, and relax with your thoughts.</div>
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<b><a href="https://bryanberg.net/files/outdoors-hiking-areas-with-maps/live-florida-beauty/puntam-county/dunns-creek-state-park/" target="_blank">Dunn's Creek Trail and Location Maps with other Information</a></b><br />
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Ravine Gardens State Park</h3>
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What makes this stop unique for the region is its namesake – it is in fact a gorge with a nice stream at the bottom. This means you will have many more inclines in the well-kept sandy trails than in most places and get a good workout. In spring and summer you will find an abundance of butterflies and dragonflies, and the flowers change throughout the year. I have not measured the trails, but it is easy to get a good five miles in and the suspension bridges, pond, and water wheel are all very cool.</div>
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This is a relatively well-visited area, so one thing you will not find is time alone. But even on weekends I have been able to hike and take pictures in relative calm despite some loud people who tend to scare the birds and other wildlife away.</div>
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<b><a href="https://bryanberg.net/files/outdoors-hiking-areas-with-maps/live-florida-beauty/puntam-county/ravine-gardens-state-park/" target="_blank">Ravine Gardens Trail and Location Maps with other Information</a></b><br />
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Caravelle Ranch Wildlife Management Area</h3>
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After pulling over into ample parking, you can grab a map that leads you through 8-10 miles of hiking loops through the woods with the longest, single loop being 4.5 miles.</div>
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That route covers white, yellow, and red trails. It’s really one of my favorite hiking trails in the region as you can experience dense, subtropical forest full of pine, southern magnolia, American sweetgum, and bald cyprus one moment, and large, open fields of of downy lobelia and sheep’s sorrel the next.</div>
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Take note of hunting season, as hunting is permitted here.</div>
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Trails are designated by the St. Johns River Water Management District as multiple use, so whether on bike or by foot, you will enjoy your time here and could likely spot deer, birds, and even bears. As always, take nothing but pictures and leave nothing but footprints.</div>
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<a href="https://bryanberg.net/files/outdoors-hiking-areas-with-maps/live-florida-beauty/puntam-county/caravelle-ranch-wma/" target="_blank"><b>Caravelle Ranch Trail and Location Maps with other Information</b></a></div>
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Bryan Lindenbergerhttp://www.blogger.com/profile/10803994881562414218noreply@blogger.com1tag:blogger.com,1999:blog-2482747949557649515.post-7287680807671748312019-09-29T13:42:00.000-07:002019-09-29T14:32:45.068-07:00Top 8 Nature Trails and Hikes Near Ocala: Marion County, FloridaFind this list at <a href="https://goo.gl/maps/5A85QcmWRM7ERK2A8" target="_blank">Google Maps</a>.<br />
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Salt Springs Observation Trail</h3>
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This two mile loop through Ocala National Forest leads to an observation deck overlooking Salt Springs Run, connecting Lake George and Lake Kerr, fed by Saint Johns River.<br />
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It’s one of those nice places where there are always people – an attractive jogger on a morning run, a nice little family with their dog – but never crowds or noisy tourists.<br />
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The trail is short. You get back to your car after only 2 miles of hiking, but the observation deck can hold you for awhile watching boats and birds.<br />
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There are a few pines, but this area of the forest is mostly old growth with lots of leafy evergreens.<br />
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With so much else to see in the area, it’s a definite must stop.<br />
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<a href="https://bryanberg.net/files/outdoors-hiking-areas-with-maps/live-florida-beauty/marion-county/salt-springs-observation-trail/" target="_blank">Images and trail maps</a>.<br />
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Silver Springs State Park</h3>
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Silver Springs State Park offers glass bottom boat tours, kayaking and more at the main entrance on East Silver Springs Boulevard, but your best entrance for hiking is the one mapped here.</div>
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It’s amazing how close to town you can be while still feeling away from it all for hours.</div>
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Trails include Sand Hill Trail near the entrance, Sink Hole Trail with plenty of signs to help you learn about and recognize local flora and fauna, and the River Trail and Swamp Trail which meet great views at Silver River.</div>
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<a href="https://bryanberg.net/files/outdoors-hiking-areas-with-maps/live-florida-beauty/marion-county/silver-springs-state-park/" target="_blank">Images and trail maps</a>.</div>
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Silver Glen Spring Recreation Area</h3>
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Silver Glen Springs in Salt Springs, Florida, offers canoe rentals as well as snorkeling and swimming in some beautifully clear spring waters. We’re hear to talk about the hiking, and though the two trails are short, they’re worth the price for great views of Lake George and some wonderful wildlife viewing.</div>
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And why not bring along a swimsuit? After a hike, that water looks mighty inviting!</div>
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There are crowds at the springs in the summer, so I recommend waiting for a warm day some other time of year if you go for the swimming. The trails seem to never be crowded, so there is a good chance of seeing many animals without them being spooked by people.</div>
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<a href="https://bryanberg.net/files/outdoors-hiking-areas-with-maps/live-florida-beauty/marion-county/silver-glen-springs-recreation-area/" target="_blank">Images and trail maps</a>.</div>
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Silver Springs Connector Trail</h3>
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Part of the Marjorie Harris Carr Cross Florida Greenway, this short, 3-mile there and back trail is great for a hike, jog, or a run any time of the year and not far outside of Ocala, Florida.</div>
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The look and feel of this subtropical forest of sabal palm and laurel oak will make you wish it were raining with its organic and earthy feel.</div>
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Just two and a half miles from Silver Springs Forest Conservation Area, in case you want to make more of a day of it, you’ll find the entrance with an easy to spot sign and ample parking just off of Fort Brooks Road (FL-40) on NE Highway 315 in Fort McCoy, just outside of Ocala.</div>
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The trail is easy to follow, and you will find yourself alone among the cabbage palm, laurel oak, and southern magnolia.</div>
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<a href="https://bryanberg.net/files/outdoors-hiking-areas-with-maps/live-florida-beauty/marion-county/silver-springs-connector-trail/" target="_blank">Images and trail maps</a>.</div>
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Silver Springs Forest Conservation Area</h3>
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Dozens of miles of trails. Entrance is easy with plenty of parking either from either County Road 315 or from 326, and while the White Blaze Loop offers 6 miles of great hiking or biking from either end of the conservation area, there are many miles left to see.</div>
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Entrance is easy with plenty of parking either from either County Road 315 or from 326, and while the White Blaze Loop offers 6 miles of great hiking or biking from either end of the conservation area, there are many miles left to see.</div>
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In early morning hours I have spotted many deer and also a boar, so use sensible caution. The trails are ideal for either hiking or off-road biking. I did both and could hardly believe I was the only person there on a Sunday. If you want a great outdoor opportunity not far from town, this is ideal.</div>
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<a href="https://bryanberg.net/files/outdoors-hiking-areas-with-maps/live-florida-beauty/marion-county/silver-springs-forest-conservation-area/" target="_blank">Images and trail maps</a>.</div>
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Chernobyl Memorial Forest Loop</h3>
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<a href="https://bryanberg.net/files/wp-content/uploads/000-chernobyl-memorial-forest-top-crop-u1275711.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img alt="Hiking Chernobyl Memorial Forest" border="0" data-original-height="532" data-original-width="800" height="212" src="https://bryanberg.net/files/wp-content/uploads/000-chernobyl-memorial-forest-top-crop-u1275711.jpg" title="" width="320" /></a></div>
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This portion of the Ocklawaha Prairie Restoration Area at the south entrance offers a 5 mile loop great for hiking and horseback riding with opportunities to deviate from the main trail. I’ve provided my hiking map below which plots once such deviation, and I found it very worthwhile with great birding opportunities and a diversity of plant life.</div>
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You will access this portion of the restoration area from the south entrance parking lot (Google map below to get you there) rather than the north entrance. I prefer this Chernobyl Memorial Forest entrance for a day of hiking.</div>
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The trail is a mix of packed earth, short grass over packed earth, and some portions of sweet sand that may prove prohibitive to off-road biking unless you are up for a challenge.</div>
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<a href="https://bryanberg.net/files/outdoors-hiking-areas-with-maps/live-florida-beauty/marion-county/chernobyl-memorial-forest-loop/" target="_blank">Images and trail maps</a>.</div>
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<h3>
Gore's Landing Unit WMA</h3>
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You might confuse Gores Landing Unit WMA with the park just a quarter mile up the road from it, Gores Landing. Gores Landing, the park, offers fishing, picnic area, and amenities for only $5 per car with an additional $5 for overnight camping.</div>
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The Wildlife Management Area discussed here is purely for fishing, hunting, and of course hiking.</div>
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Starting at the main trail head, veer right at the first break you reach in a small clearing, and it will lead you to a very nice spot along the Ocklawaha River. I saw plenty of fish in summer and spring, and the view is beautiful with bird sightings year around. There and back will take you just under 3 miles, and there are other trails to follow.</div>
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<a href="https://bryanberg.net/files/outdoors-hiking-areas-with-maps/live-florida-beauty/marion-county/gores-landing-wma/" target="_blank">Images and trail maps</a>.</div>
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Orange Creek Conservation Area, South Tract</h3>
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On County Road 318 just east of Fl State 301 near Citra, this is one of those hiking and horseback riding areas that you are prone to drive by daily without thinking to make a stop. In fact, I did just that for close to year.</div>
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It’s an amazing area for hiking south of Hawthorne and Gainesville and north of Ocala once you do stop. If there is a downside, it’s that the trails are maintained by machine tilling up the soil which, in this area, creates a lot of soft, sweet sand to trudge though. But the trails are wide enough to walk along in the grass in these recently tilled area.</div>
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While the sand is too soft for enjoyable biking in the woodsy trails, a main dirt road will provide the workout you crave, and there are few better places for hiking or horseback riding in the area.</div>
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<a href="https://bryanberg.net/files/outdoors-hiking-areas-with-maps/live-florida-beauty/marion-county/orange-creek-conservation-area/" target="_blank">Images and trail maps</a>.</div>
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Locate and explore more hiking and nature trails at BryanBerg.net >> <a href="https://bryanberg.net/files/outdoors-hiking-areas-with-maps/live-florida-beauty/" target="_blank">Live Florida Beauty</a>.</div>
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Bryan Lindenbergerhttp://www.blogger.com/profile/10803994881562414218noreply@blogger.com0tag:blogger.com,1999:blog-2482747949557649515.post-55857059115777415312019-06-28T09:04:00.000-07:002019-07-03T08:10:32.638-07:0010 Surprising Careers in Biology<div class="separator" style="clear: both; text-align: center;">
<a href="https://bryanberg.net/files/wp-content/uploads/10biotop.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="450" data-original-width="800" height="225" src="https://bryanberg.net/files/wp-content/uploads/10biotop.jpg" width="400" /></a></div>
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When you think of careers in biology, pre-med or veterinary science might come to mind. Yet paths for biology majors are far more diversified and organic than you may realize.<br />
Let’s take a look.<br />
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<b>Agriculture</b><br />
From feeding the world to beautifying our environment, the field of agriculture requires experts in biology. Career paths range from developing hearty hybrids for healthier cuisine to the <a href="https://www.westga.edu/news/academics-cosm/gregory-payne.php">study of pests destructive to our farms</a> and management of agricultural firms.<br />
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<b>Conservation</b><br />
Imagine yourself as an environmental scientist or consultant doing just that. Experts in biology are in high demand with careers ranging from coastal preservation and marine biology to stewardship of ecosystems found in forests and prairies.<br />
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<b>Forensics</b><br />
If you like solving mysteries, a career in forensics might be just right for you. Crime Scene Investigation (CSI) meets entomology (the study of insects) in this important field, and a degree in biology from UWG can help get you there.<br />
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<b>Biological Illustration</b><br />
Some of the greatest minds in history have just as much talent for art as they do in science. Instead of choosing between the two, consider combining them with a career in biological illustration. A dual major or major/minor in art and biology can help you achieve your dreams as both an artist and a scientist.<br />
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<b>Attorney-Patent Law / Environmental Law</b><br />
For those pursuing a degree in law, the addition of a biology degree offers an array of lucrative career paths. From patenting of hardier, more nourishing crop strains and ornamental flora that embellish our surroundings to understanding the laws that help protect our delicate ecosystems, biology offers much for those seeking a degree in law.<br />
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<b>Politics and Policy Development</b><br />
Public policy touches many aspects of our lives, and the same goes for careers in biology. From regulating the foods we eat to balancing preservation with commercial growth, experts in biology are needed to shape the policies that affect our health and our environment.<br />
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<b>Guide or Naturalist</b><br />
If your ideal weekend is strapping on boots and a backpack, a degree in biology could turn your hobby into a career. Nature guides and naturalists are needed for state and national preserves, zoological parks, and botanical gardens in both the public and private sectors.<br />
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<b>Fishery / Wildlife Biologist</b><br />
We often associate a biology degree with a career in veterinary science, but a biologist can have a major impact on animal health and well-being beyond the family pet. Fisheries, ranchers, and state and federal reserves all need experts to monitor animals to keep them healthy and strong. You just might be the biologist who is needed!<br />
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<b>Environmental Health Inspector</b><br />
A healthy, nurturing environment is vital to personal success. Plants and animals need healthy environments to thrive, too, and biologists can help. Whether it’s limiting the impact of an invasive species or reinvigorating our forests through <a href="https://www.westga.edu/news/academics-cosm/ecology-of-controlled-burns.php">controlled burns</a>, environmental health inspectors are required for making informed assessments.<br />
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<b>Museum Curator</b><br />
Becoming a teacher is just one way to share your knowledge of biology. But if the classroom isn’t for you, consider becoming a museum curator. This in-demand field requires a wide range of skills, from administrative planning for best community impact to research, acquisition, preservation and more.<br />
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The 10 careers listed above are just a small sample of the range of highly sought-after occupations awaiting those with a degree in biology.<br />
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For more information, [university contact info]<br />
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<i>Originally written for University of West Georgia > College of Science and Mathematics > Department of Biology</i><br />
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Bryan Lindenbergerhttp://www.blogger.com/profile/10803994881562414218noreply@blogger.com0tag:blogger.com,1999:blog-2482747949557649515.post-78619379618072779892019-01-05T09:07:00.000-08:002019-06-10T13:49:53.006-07:00Top 5 Nature and Hiking Trails in Putnam County, Florida<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhi0aJftUhJANAFqPaLPesSEuLsKiSf1pGIWfyiHgaa-rKAlt6tIbNoMPmu_Tl6cgw6zZia5wUad74EiHYhkElVp74D-LPM4-z81dvYurrv0XdHc_i8O1eiNRS2PLOC3_XSdKFGxMEp4_0l/s1600/field.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="Field of purple flowers" border="0" data-original-height="533" data-original-width="800" height="266" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhi0aJftUhJANAFqPaLPesSEuLsKiSf1pGIWfyiHgaa-rKAlt6tIbNoMPmu_Tl6cgw6zZia5wUad74EiHYhkElVp74D-LPM4-z81dvYurrv0XdHc_i8O1eiNRS2PLOC3_XSdKFGxMEp4_0l/s400/field.jpg" title="" width="400" /></a></div>
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Top Five Trail Hiking and Nature-Viewing Destinations in Putnam County, Florida</h2>
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We often think of great outdoor viewing and nature hiking as somewhere far away - maybe a place we'll visit on our next vacation. But every faraway place is someone's home.<br />
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Suppose your home is little Paltatka, Florida in Putnam County. Did you know of all the great and often overlooked trails there are to hike, right nearby?<br />
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I've explored many of them, and here are my top five.<br />
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5: Caravelle Ranch Wildlife Management Area</h3>
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Just a bit down the road from Caravelle Ranch Conservation Area on Florida 19, Caravelle Ranch WMA offers miles of hiking and biking opportunities!
After pulling over into ample parking, you can grab a map that leads you through 8-10 miles of hiking loops through the woods with the longest, single loop being 4.5 miles. Whether on bike or foot, you will enjoy your time here and could likely spot deer, birds, and even bears. As always, take nothing but pictures and leave nothing but footprints. <a href="https://bryanberg.net/files/outdoors-hiking-areas-with-maps/live-florida-beauty/puntam-county/caravelle-ranch-wma/">Visit Caravelle Ranch WMA page</a> for hiking and destination map plus pictures!</div>
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<a href="https://bryanberg.net/files/wp-content/uploads/ravine-gardens00top-crop-u762452.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img alt="bridge over creek in autumn" border="0" data-original-height="532" data-original-width="800" height="212" src="https://bryanberg.net/files/wp-content/uploads/ravine-gardens00top-crop-u762452.jpg" title="" width="320" /></a></div>
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4: Ravine Gardens State Park</h3>
This beautiful destination would be higher on the list except that anyone in the area likely already knows it. Ravine Gardens State Park was the first conservation park I visited when I moved to the area, and it remains one I keep going back to. Some of the major pluses include clean and far less buggy trails, and the fact that scenery changes with every season. Best known for its colorful azaleas in February and March, you will find amazing changes in flora and fauna throughout the year.
There is a welcome center, plenty of paved trails for biking, a playground and much more. <a href="https://bryanberg.net/files/outdoors-hiking-areas-with-maps/live-florida-beauty/puntam-county/ravine-gardens-state-park/">Visit my location and trail map plus photos</a>.<br />
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3: Dunn's Creek State Park</h3>
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I've added a good number of lesser-known places to Google Maps, but here is an instance of a beautiful Florida state park where it took some convincing to get Google to believe it exists.
And what a wonderful place it is! The park, just south of Satsuma, FL, is very well maintained with a short loop of a couple of miles, picnic benches both covered and uncovered, and even grills for family gatherings You'll encounter all manner of wildlife, including birding opportunities, but I have a fondness for bugs and turtles.
Where the park really shines is with the very large Blue Pond accessible from two trail locations for great viewing and relaxing. Check out <a href="https://bryanberg.net/files/outdoors-hiking-areas-with-maps/live-florida-beauty/puntam-county/dunns-creek-state-park/">more pictures plus location and trail map</a>!</div>
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2: Florida Trail at Buckman Lock</h3>
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Here's one off the beaten path! The trail back here has many beautiful views including several ponds and great hiking views, yet remained a mystery to me on initial visits. The trails are made of old roads shaped like a tiny neighborhood, yet I saw no homes, abandoned or otherwise. I have since learned this area is a failed and abandoned subdivision known as the Mondex Complex. It is comprised largely of wetlands with the ponds I saw intended as retention pools.
The trail is easy to follow with orange markers and I understand leads to FL 20. I turned back after a few miles in, with a 7.2 mile hike round trip. Very peaceful and nice back there, and the ponds offer great viewing, especially if you like dragonflies! Check it out with <a href="https://bryanberg.net/files/outdoors-hiking-areas-with-maps/live-florida-beauty/puntam-county/florida-trail-buckman-lock-to-fl-20-corridor-segment-23/">location and trail maps plus pictures</a>.<br />
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1: Rice Creek Conservation Area</h3>
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My favorite hike in Putnam County, an easy five-mile hiking loop with plenty to see in deep woods and across fields covering 4200 acres.
After parking in the wide parking area, a dirt road continues beyond a simple gate and soon splits. Here you will follow a segment of the Florida Trail that takes you through canopy forest, marshlands and a creek that flows year around, with well-maintained bridges throughout, and even an observation platform. That "back to nature" feel comes with the downside of lots of mosquitoes and ticks. Banana spiders - big ones - build webs throughout the trail in summer, so carry a stick to clear the way. WORTH IT - so check out <a href="https://bryanberg.net/files/outdoors-hiking-areas-with-maps/live-florida-beauty/puntam-county/rice-creek-conservation-area/">location map, trail map, and more pics at BryanBerg.net</a>.<br />
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More Nature Trails in Putnam County</h3>
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Plenty of gorgeous hiking trails near Palatka and Interlachen did not make the list. Find more at my <a href="https://bryanberg.net/files/outdoors-hiking-areas-with-maps/live-florida-beauty/puntam-county/">Putnam County hiking page</a> and leave feedback on where you like to visit. Most importantly, get outside and enjoy. Often, the most beautiful places are the closest to home - you just have to look!</div>
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Bryan Lindenbergerhttp://www.blogger.com/profile/10803994881562414218noreply@blogger.com0tag:blogger.com,1999:blog-2482747949557649515.post-23803174032866765782018-11-22T09:46:00.000-08:002018-11-27T09:15:03.723-08:00On Chaos and Determinism<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhSpHOnMXDzOlkGSWalgwaTxopW3ZMZt0t59PH-vR3QdrNShKgfpJq3qHUfpypIIbK_JcY9plqvkOzyCxlod90Rb6WaDoRP3UgDjD9Zh8g2vdxLAL26iHr9qwPpnoSdPMWE0_L_S9HGaYc9/s1600/pellicer-powerline03.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" data-original-height="533" data-original-width="800" height="266" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhSpHOnMXDzOlkGSWalgwaTxopW3ZMZt0t59PH-vR3QdrNShKgfpJq3qHUfpypIIbK_JcY9plqvkOzyCxlod90Rb6WaDoRP3UgDjD9Zh8g2vdxLAL26iHr9qwPpnoSdPMWE0_L_S9HGaYc9/s400/pellicer-powerline03.jpg" width="400" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Common Buckeye Butterfly</td></tr>
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Hero of mine, chaos theory pioneer Edward Lorenz, gifted us with the term “butterfly effect.” Simple idea – the slight atmospheric disturbance created by the flap of a butterfly’s wings could, through a chain of events, result in a typhoon or hurricane 10,000 miles away.<br />
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What the meteorologist was attempting to explain was why long-term weather predictions were so infeasible.<br />
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<tr><td class="tr-caption" style="text-align: center;">Edward Norton Lorenz (wiki)</td></tr>
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Popularly used in fiction including time travel stories, this “butterfly effect” has come to be construed as how the smallest thing, a single person, can change the course of history.<br />
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My interpretation is not only different, but contrary: deterministic.<br />
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The point isn’t that a butterfly’s wings “causes” a hurricane, but rather that conditions are set so that the slightest catalyst will put the wheels in motion. If not the butterfly, then the wave of a child’s hand or the sneeze of a mouse.<br />
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This is not to say there is no free will – I won’t argue either way – but the actions of an individual are more akin to tossing a pebble in a pond. It creates some ripples, the ripples spread but are absorbed by time...the pond itself. No one expects that tossing a pebble in a pond will cause a tidal wave.<br />
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(Massive forest fires are another example, where a “cause” is always attributed as an object of blame. If it’s not a lightening strike, it’s a poorly doused campfire. Or perhaps an indiscriminate smoker. But the conditions are predetermined; the catalyst is arbitrary.)<br />
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Reacquainting myself with events that led to the Great War, I’m struck by what I was taught in school, namely that there were two “causes.” First the assassination of Archduke Franz Ferdinand, which even my teachers didn’t take all that seriously. He had no legal heir to throne, there was not great uproar over his death. So to add some validity, the second posited cause was “ultra-nationalism” - nationalism being a common pariah among globalists.<br />
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Again, rather than a preventable cause, I see something more deterministic. If a vastly growing Russian army had been tolerable to Germany, the Franco-Russo Entente could not have been. Austria-Hungary and the feuding nationalists in the Balkans aside, virtually each day Germany found itself in a position where not to attack in a likely unwinnable war also increased the likelihood of – in the long run – being erased from the map.<br />
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<tr><td class="tr-caption" style="text-align: center;">Patterns on spider abdomen</td></tr>
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To this second point, stunned again to rediscover how hard – in fact, how desperately – royalty among the eventual combatant nations (many of them related by blood or marriage) fought to avoid widespread conflict. For that matter, even the military elite, where you always find doves and hawks, tended to cancel each other out at worst and lean toward limited actions for the most part.<br />
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If Ferdinand had not been assassinated in 1914, war was still determined. Perhaps a few years later, but inevitable. Pebbles do not create (or prevent) tidal waves.<br />
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More bluntly, Edward Lorenz never argued that killing butterflies would prevent hurricanes.</div>
Bryan Lindenbergerhttp://www.blogger.com/profile/10803994881562414218noreply@blogger.com0tag:blogger.com,1999:blog-2482747949557649515.post-25764175762540621282018-08-11T16:09:00.001-07:002019-09-04T10:44:28.447-07:00Random Text Jargon Generator - MBA in Marketing EditionConfound your co-workers!<br />
Astound your friends!<br />
Sound in control despite having no idea what is going on!<br />
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Try out the <b><a href="http://bryanberg.net/files/quotes-mba/mba.html">Random Jargon Generator for Business</a></b> and #Marketing.<br />
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Could be a raise in it, if you don't get fired first.<br />
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Those Monday morning meetings will never be the same.<br />
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Amateur, free, and just for fun. :-)<br />
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<br />Bryan Lindenbergerhttp://www.blogger.com/profile/10803994881562414218noreply@blogger.com0tag:blogger.com,1999:blog-2482747949557649515.post-41598225914994224462017-11-25T07:45:00.000-08:002017-11-25T08:25:55.892-08:00A lasting (I hope) legacy of the Obama Admin in education<div style="background-color: white; color: #1d2129; font-family: Helvetica, Arial, sans-serif; font-size: 14px; margin-bottom: 6px;">
I lean somewhat politically conservative. Working for over a decade in higher education, in three institutions and with nearly a dozen colleges and programs, this sometimes makes me the odd person out. It's not so bad. As with graduate school, learning to keep my thoughts to myself is an opportunity to shut up and listen.</div>
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But I'm also more practical than ideological.</div>
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I saw some very positive things come out of the Obama Administration, and particularly in education. The greatest among these in may be his public emphasis on STEM learning.</div>
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While science and engineering colleges grow in economic importance, and arts and humanities (as popularly seen) have become more divisive if not radicalized, Obama's push for STEM (Science Tech Engineering and Math) in education was practical. As was his emphasis on Community College Education, where I have direct experience as well as indirect through university collaboration.</div>
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<a href="https://obamawhitehouse.archives.gov/sites/whitehouse.gov/files/images/STEM%20for%20all%202.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" data-original-height="450" data-original-width="800" height="225" src="https://obamawhitehouse.archives.gov/sites/whitehouse.gov/files/images/STEM%20for%20all%202.jpg" width="400" /></a></div>
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In fact, contrary to popular belief among some conservatives, this practicality even reached into grant funding such as with the National Science Foundation. Suddenly, in the Obama years, pork-funded research for its own sake wasn't enough. They wanted outcomes that could, in fact, be monetized.</div>
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The public emphasis on STEM and life-improving, patent-worthy outcomes has seen some great collaborations across departments this past decade..</div>
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The STEM push has led to the need for more STEM educators both secondary and post-secondary, and thus awesome collaborations between Colleges of Education and Colleges of Sciences across university campuses.</div>
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Which in turn, at least in research institutions, pulls in the Business Departments and Research Parks as well where regents have a vested interest in internal patents and corporations have need for risk-taking R&D. Colleges of Business, Business Institutes, and Research Parks tend to be the most meaningfully connected university divisions in terms of meaningful connections to the surrounding community and its economy.</div>
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Education, though their own colleges, traditionally have more cultural/political alignment with social sciences and even the arts, but here they are, working hand in hand with STEM Colleges and business. At a time when campuses appear more divided than ever in popular media, what often is not reported is at least as meaningful. There are roads and bridges being built across large divides, largely attributable to the Obama STEM push.</div>
Bryan Lindenbergerhttp://www.blogger.com/profile/10803994881562414218noreply@blogger.com0tag:blogger.com,1999:blog-2482747949557649515.post-32954731096786809912017-11-24T06:26:00.000-08:002017-11-24T06:26:51.540-08:00Updated Hiking Trail Information in Putnam County, Florida<div class="separator" style="clear: both; text-align: center;">
<a href="http://bryanberg.net/images/ft-buckman00top-crop-u940200.jpg?crc=3779978734" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img alt="Florida Trail at Buckman Lock, Putnam County, Florida" border="0" src="http://bryanberg.net/images/ft-buckman00top-crop-u940200.jpg?crc=3779978734" data-original-height="532" data-original-width="800" height="212" title="Florida Trail at Buckman Lock, Putnam County, Florida" width="320" /></a></div>
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<a class="ot-hashtag aaTEdf" href="https://plus.google.com/u/0/s/%23Hiking/posts" rel="nofollow" style="-webkit-tap-highlight-color: transparent; background-color: white; color: #2962ff; font-family: Roboto, RobotoDraft, Helvetica, Arial, sans-serif; font-size: 14px; text-decoration-line: none; white-space: pre-wrap;">#Hiking</a><span style="background-color: white; color: rgba(0, 0, 0, 0.87); font-family: Roboto, RobotoDraft, Helvetica, Arial, sans-serif; font-size: 14px; white-space: pre-wrap;"> trail maps and information for </span><a class="ot-hashtag aaTEdf" href="https://plus.google.com/u/0/s/%23FloridaTrail/posts" rel="nofollow" style="-webkit-tap-highlight-color: transparent; background-color: white; color: #2962ff; font-family: Roboto, RobotoDraft, Helvetica, Arial, sans-serif; font-size: 14px; text-decoration-line: none; white-space: pre-wrap;">#FloridaTrail</a><span style="background-color: white; color: rgba(0, 0, 0, 0.87); font-family: Roboto, RobotoDraft, Helvetica, Arial, sans-serif; font-size: 14px; white-space: pre-wrap;"> segment 23 at Buckman Lock, </span><a class="ot-hashtag aaTEdf" href="https://plus.google.com/u/0/s/%23Putnam/posts" rel="nofollow" style="-webkit-tap-highlight-color: transparent; background-color: white; color: #2962ff; font-family: Roboto, RobotoDraft, Helvetica, Arial, sans-serif; font-size: 14px; text-decoration-line: none; white-space: pre-wrap;">#Putnam</a><span style="background-color: white; color: rgba(0, 0, 0, 0.87); font-family: Roboto, RobotoDraft, Helvetica, Arial, sans-serif; font-size: 14px; white-space: pre-wrap;"> County, </span><a class="ot-hashtag aaTEdf" href="https://plus.google.com/u/0/s/%23Florida/posts" rel="nofollow" style="-webkit-tap-highlight-color: transparent; background-color: white; color: #2962ff; font-family: Roboto, RobotoDraft, Helvetica, Arial, sans-serif; font-size: 14px; text-decoration-line: none; white-space: pre-wrap;">#Florida</a><span style="background-color: white; color: rgba(0, 0, 0, 0.87); font-family: Roboto, RobotoDraft, Helvetica, Arial, sans-serif; font-size: 14px; white-space: pre-wrap;"> updated with historic information and ongoing restoration efforts at <a href="http://bryanberg.net/">BryanBerg.net</a>.</span><br />
<span style="background-color: white; color: rgba(0, 0, 0, 0.87); font-family: Roboto, RobotoDraft, Helvetica, Arial, sans-serif; font-size: 14px; white-space: pre-wrap;"><br /></span>
<span style="background-color: white;"><span style="color: rgba(0, 0, 0, 0.870588235294118); font-family: Roboto, RobotoDraft, Helvetica, Arial, sans-serif;"><span style="font-size: 14px; white-space: pre-wrap;">http://bryanberg.net/florida-trail-buckman-lock.html</span></span>
</span><br />
<span style="background-color: white;"><span style="color: rgba(0, 0, 0, 0.870588235294118); font-family: Roboto, RobotoDraft, Helvetica, Arial, sans-serif;"><span style="font-size: 14px; white-space: pre-wrap;"><br /></span></span></span>Bryan Lindenbergerhttp://www.blogger.com/profile/10803994881562414218noreply@blogger.com0tag:blogger.com,1999:blog-2482747949557649515.post-57321821006900076322017-05-03T18:32:00.000-07:002017-05-04T16:33:38.641-07:00When marketable strengths lead you away from personal goals<div style="line-height: 24.0pt; vertical-align: baseline;">
<span style="font-size: 16.0pt;">It seems crazy to leave a great job after only a year. Solid corporate growth
with an outstanding product points to long term, personal advancement. I savor
the company culture of constant innovation, and I appreciate better each day
that industrial manufacturing <b><i>is</i></b> high tech.<o:p></o:p></span></div>
<div style="line-height: 24.0pt; vertical-align: baseline;">
<span style="font-size: 16.0pt;"><br /></span></div>
<div style="line-height: 24.0pt; vertical-align: baseline;">
<span style="font-size: 16.0pt;">The leadership truly cares about its workers and community, a fact that
came home when the president honored our veteran workers with a Veterans Day
luncheon. <i>I love the company</i>.<o:p></o:p></span></div>
<div style="line-height: 24.0pt; vertical-align: baseline;">
<span style="font-size: 16.0pt;"><br /></span></div>
<div style="line-height: 24.0pt; vertical-align: baseline;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgpC1CCRQhQTQX6dhAp0vZCFu7_LyGRGpC1PPFG493ZNkVia2pNPRA6EwK6bLCxFwbG3h3VQunJrNh7HfpzNy7wqkUQb-NeJF3aJOp_IUz1Oz4D8Calge_l7r8TVTwbkmIqDYwmtB0dusvk/s1600/intro-1.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="204" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgpC1CCRQhQTQX6dhAp0vZCFu7_LyGRGpC1PPFG493ZNkVia2pNPRA6EwK6bLCxFwbG3h3VQunJrNh7HfpzNy7wqkUQb-NeJF3aJOp_IUz1Oz4D8Calge_l7r8TVTwbkmIqDYwmtB0dusvk/s320/intro-1.jpg" width="320" /></a><span style="font-size: 16.0pt;">The moment I decided to leave came when I recently put a portfolio together.
As with most people these days, I keep my ear out, and the application asked
for writing samples from the past three years.<o:p></o:p></span></div>
<div style="line-height: 24.0pt; vertical-align: baseline;">
<span style="font-size: 16.0pt;">I once had quite a lot to choose from. Feature articles for newspapers
and consumer magazines, some scholarly research and related published
contributions, marketing and feasibility studies for business, reports to major
institutions that reflected my expansion of education programs, and major
contributions to awarded grants. <o:p></o:p></span></div>
<div style="line-height: 24.0pt; vertical-align: baseline;">
<span style="font-size: 16.0pt;"><br /></span></div>
<div style="line-height: 24.0pt; vertical-align: baseline;">
<span style="font-size: 16.0pt;">This time around, I had press releases (nearly 150 to choose from) and
related blogs, web content, and social media materials. I was not so much
suddenly, but now <i>exclusively</i>, in
marketing.</span><br />
<br />
<span style="font-family: "source serif pro" , serif; font-size: 21px;">Years ago as project director, I had written press releases, created web and social media content, and worked with the press. But I had not seen these things as an end in themselves. Marketing served the purpose of growing the projects I loved. I had goals. I followed data. I knew audience and created narrative. Every piece (or byte) of content served a purpose.</span><br />
<span style="font-family: "source serif pro" , serif; font-size: 21px;"><br /></span>
<span style="font-family: "source serif pro" , serif; font-size: 21px;">Now, I was writing press releases that served no particular strategy or even logistics I knew (I asked!) except that I was told to. "Make it interesting, Bryan. And post about it. On Facebook. Because it's Tuesday, and we post to Facebook on Tuesdays."</span></div>
<div style="line-height: 24.0pt; vertical-align: baseline;">
<span style="font-size: 16.0pt;"><br /></span></div>
<div style="line-height: 24.0pt; vertical-align: baseline;">
<span style="font-size: 16.0pt;">This acknowledgement is not a complaint:</span></div>
<div style="line-height: 24.0pt; vertical-align: baseline;">
<span style="font-size: 16.0pt;"><br /></span></div>
<div style="line-height: 24.0pt; vertical-align: baseline;">
<span style="font-size: 16.0pt;">
<b><i>Nearly
all employed people find themselves in a similar position.<o:p></o:p></i></b></span></div>
<div style="line-height: 24.0pt; vertical-align: baseline;">
<span style="font-size: 16.0pt;">Whether it is a feature writer who finds her gift for 140 character
Tweets more marketable, an artist in demand for corporate logo design, or an outreach
specialist for Autism Spectrum kids who is hired at a community college writing
center, we all give in to what the market demands to move along in our
respective careers.<o:p></o:p></span></div>
<div style="line-height: 24.0pt; vertical-align: baseline;">
<span style="font-size: 16.0pt;"><br /></span></div>
<div style="line-height: 24.0pt; vertical-align: baseline;">
<span style="font-size: 16.0pt;">It’s a remarkable win any time someone is willing to invest in hiring you.
My personal decision to leave an easy life isn’t advice, and it would be foolish
advice for nearly anyone. Probably even me.<o:p></o:p></span></div>
<div style="line-height: 24.0pt; vertical-align: baseline;">
<span style="font-size: 16.0pt;"><br /></span></div>
<div style="line-height: 24.0pt; vertical-align: baseline;">
<span style="font-size: 16.0pt;">But in some cases, for some people, a course correction is worth the
gamble. Having an ear out while employed is one thing. Missing one day of work
for a first interview followed by three more for travel to a second I simply
have not found tenable. It's more a problem of logistics than ethics. Time to go!</span><br />
<span style="font-size: 16.0pt;"><br /></span></div>
<br />
<div style="line-height: 24.0pt; vertical-align: baseline;">
<span style="font-size: 16.0pt;"><a href="https://www.linkedin.com/in/bryanlindenberger">Bryan
Lindenberger</a> has worked in digital communications since 1996. He caught the
bug for entrepreneurialism and assisting small business while at the Arrowhead
Entrepreneurial Institute at NMSU, and for community service while with the
National Science Foundation for New Mexico State University. His clients have
ranged from Disney Television to small farms in New Mexico. He maintains a
hobby website and portfolio at </span><a href="http://bryanberg.net/index.html" target="_blank"><span style="border: none 1.0pt; color: #8c68cb; font-family: "inherit" , serif; font-size: 16.0pt; padding: 0in;">bryanberg.net</span></a><span class="apple-converted-space"><span style="font-size: 16.0pt;"> and invites connections and correspondence.</span></span><span style="font-size: 16.0pt;"><o:p></o:p></span></div>
Bryan Lindenbergerhttp://www.blogger.com/profile/10803994881562414218noreply@blogger.com0tag:blogger.com,1999:blog-2482747949557649515.post-90941814503323127902017-04-02T11:41:00.000-07:002017-04-02T11:43:15.705-07:00Think of your page header as less of a chapter title, more as a newspaper headline<div style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; color: rgba(0, 0, 0, 0.701961); font-family: "Source Serif Pro", serif; font-size: 21px; font-stretch: inherit; font-variant-numeric: inherit; line-height: 32px; margin-bottom: 3.2rem; margin-top: 3.2rem; outline: 0px; padding: 0px; vertical-align: baseline;">
You go to the bookstore, and you pick up a book. It’s titled, <em style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; font-family: Georgia, "Source Serif Pro", serif; font-size: 0.975em; font-stretch: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">Migratory Patterns of Birds in Eastern North America.</em></div>
<div style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; color: rgba(0, 0, 0, 0.701961); font-family: "Source Serif Pro", serif; font-size: 21px; font-stretch: inherit; font-variant-numeric: inherit; line-height: 32px; margin-bottom: 3.2rem; margin-top: 3.2rem; outline: 0px; padding: 0px; vertical-align: baseline;">
So you’re a bit of a nerd if that’s what you bought, but so far so good. You get home and leaf through it. There are various chapters with titles such as “The North American Thrush” or “Great Blue Heron.”</div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEij1SuO84xlDY0YthE8VMd8fDPDNKvCKp93qGDFVtUgQLidVh_i-kEMkyKaHYlO-yAsY5T58gu9qkbF_78smRpR0UkGYbEHw-dFvzyFj4fvxAwau5K9UKM9vNQuDJi3KZOI5albne1ENT17/s1600/006-0748-top.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="213" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEij1SuO84xlDY0YthE8VMd8fDPDNKvCKp93qGDFVtUgQLidVh_i-kEMkyKaHYlO-yAsY5T58gu9qkbF_78smRpR0UkGYbEHw-dFvzyFj4fvxAwau5K9UKM9vNQuDJi3KZOI5albne1ENT17/s320/006-0748-top.jpg" width="320" /></a></div>
<div style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; color: rgba(0, 0, 0, 0.701961); font-family: "Source Serif Pro", serif; font-size: 21px; font-stretch: inherit; font-variant-numeric: inherit; line-height: 32px; margin-bottom: 3.2rem; margin-top: 3.2rem; outline: 0px; padding: 0px; vertical-align: baseline;">
<br /></div>
<div style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; color: rgba(0, 0, 0, 0.701961); font-family: "Source Serif Pro", serif; font-size: 21px; font-stretch: inherit; font-variant-numeric: inherit; line-height: 32px; margin-bottom: 3.2rem; margin-top: 3.2rem; outline: 0px; padding: 0px; vertical-align: baseline;">
You’re interested in the chapter on “Great Blue Herons.” You already have the book in your hands, you know it’s about migratory habits, and what you want to know about is the migratory habits of Great Blue Herons.</div>
<div style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; color: rgba(0, 0, 0, 0.701961); font-family: "Source Serif Pro", serif; font-size: 21px; font-stretch: inherit; font-variant-numeric: inherit; line-height: 32px; margin-bottom: 3.2rem; margin-top: 3.2rem; outline: 0px; padding: 0px; vertical-align: baseline;">
What you get instead is information on how to identify these birds. But you can already do that! Reading further, you get more pictures and then information on their mating habits. Somewhat related to migration, but it doesn’t go into any detail about migratory flight patterns.</div>
<div style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; color: rgba(0, 0, 0, 0.701961); font-family: "Source Serif Pro", serif; font-size: 21px; font-stretch: inherit; font-variant-numeric: inherit; line-height: 32px; margin-bottom: 3.2rem; margin-top: 3.2rem; outline: 0px; padding: 0px; vertical-align: baseline;">
Welcome to the Internet at its worst, and the world of bad header <H1> tags: the basic html tag that visually defines the title of a page or post. It usually appears at or near the top of a webpage as the largest text. If you don't work in HTML but use a content management system such as WordPress or Drupal, no worries. It is the page's headline, and you've probably seen it referred to as <h1>.</div>
<div style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; color: rgba(0, 0, 0, 0.701961); font-family: "Source Serif Pro", serif; font-size: 21px; font-stretch: inherit; font-variant-numeric: inherit; line-height: 32px; margin-bottom: 3.2rem; margin-top: 3.2rem; outline: 0px; padding: 0px; vertical-align: baseline;">
Now open a newspaper. Any newspaper, it doesn’t matter what title or what town because it’s filled with AP and API stories. Instead of chapters, you now see <em style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; font-family: Georgia, "Source Serif Pro", serif; font-size: 0.975em; font-stretch: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">headlines</em>.</div>
<div style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; color: rgba(0, 0, 0, 0.701961); font-family: "Source Serif Pro", serif; font-size: 21px; font-stretch: inherit; font-variant-numeric: inherit; line-height: 32px; margin-bottom: 3.2rem; margin-top: 3.2rem; outline: 0px; padding: 0px; vertical-align: baseline;">
And the headlines tell you exactly what the article is about. Whether it’s the <em style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; font-family: Georgia, "Source Serif Pro", serif; font-size: 0.975em; font-stretch: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">Dallas Sun</em>or the <em style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; font-family: Georgia, "Source Serif Pro", serif; font-size: 0.975em; font-stretch: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">Backwater Daily</em>, the headline now reads: “SpaceX makes aerospace history with successful launch and landing of used rocket.” Grabbed that one today and <em style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; font-family: Georgia, "Source Serif Pro", serif; font-size: 0.975em; font-stretch: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">exactly</em>what I was looking for.</div>
<div style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; color: rgba(0, 0, 0, 0.701961); font-family: "Source Serif Pro", serif; font-size: 21px; font-stretch: inherit; font-variant-numeric: inherit; line-height: 32px; margin-bottom: 3.2rem; margin-top: 3.2rem; outline: 0px; padding: 0px; vertical-align: baseline;">
Welcome to the Internet at its best, and the world of great header <H1> tags.</div>
<div style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; color: rgba(0, 0, 0, 0.701961); font-family: "Source Serif Pro", serif; font-size: 21px; font-stretch: inherit; font-variant-numeric: inherit; line-height: 32px; margin-bottom: 3.2rem; margin-top: 3.2rem; outline: 0px; padding: 0px; vertical-align: baseline;">
It comes naturally to us when writing a news headline or blog. But we often still think in terms of books rather than newspapers when building a website.</div>
<div style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; color: rgba(0, 0, 0, 0.701961); font-family: "Source Serif Pro", serif; font-size: 21px; font-stretch: inherit; font-variant-numeric: inherit; line-height: 32px; margin-bottom: 3.2rem; margin-top: 3.2rem; outline: 0px; padding: 0px; vertical-align: baseline;">
That is, our Main/Home/Front/Index page gives the title and subject matter. Supporting pages go into detail. Our home page makes clear we sell shoes. Supporting pages might be titled and have the header, “Platforms.”</div>
<div style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; color: rgba(0, 0, 0, 0.701961); font-family: "Source Serif Pro", serif; font-size: 21px; font-stretch: inherit; font-variant-numeric: inherit; line-height: 32px; margin-bottom: 3.2rem; margin-top: 3.2rem; outline: 0px; padding: 0px; vertical-align: baseline;">
But guess what? In 2017, when content marketing is no longer a catch-phrase but a reality, few new users are entering your website through the front page.</div>
<div style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; color: rgba(0, 0, 0, 0.701961); font-family: "Source Serif Pro", serif; font-size: 21px; font-stretch: inherit; font-variant-numeric: inherit; line-height: 32px; margin-bottom: 3.2rem; margin-top: 3.2rem; outline: 0px; padding: 0px; vertical-align: baseline;">
Whether through search engines or social, new users are skipping past the obligatory nonsense and going straight to <em style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; font-family: Georgia, "Source Serif Pro", serif; font-size: 0.975em; font-stretch: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">what they want to know</em>.</div>
<div style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; color: rgba(0, 0, 0, 0.701961); font-family: "Source Serif Pro", serif; font-size: 21px; font-stretch: inherit; font-variant-numeric: inherit; line-height: 32px; margin-bottom: 3.2rem; margin-top: 3.2rem; outline: 0px; padding: 0px; vertical-align: baseline;">
Your page "titles" (referring here to the header or <H1> tag, not the meta tag) should be limited to one per page and as explicit and attention-grabbing as a great headline.</div>
<div style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; color: rgba(0, 0, 0, 0.701961); font-family: "Source Serif Pro", serif; font-size: 21px; font-stretch: inherit; font-variant-numeric: inherit; line-height: 32px; margin-bottom: 3.2rem; margin-top: 3.2rem; outline: 0px; padding: 0px; vertical-align: baseline;">
Where I work, we have a product called the HP XX, the Xs standing for numbers. I Googled it. I came up with printer cartridges made by Hewlett-Packard. Note: I don’t work for Hewlett-Packard.</div>
<div style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; color: rgba(0, 0, 0, 0.701961); font-family: "Source Serif Pro", serif; font-size: 21px; font-stretch: inherit; font-variant-numeric: inherit; line-height: 32px; margin-bottom: 3.2rem; margin-top: 3.2rem; outline: 0px; padding: 0px; vertical-align: baseline;">
But that’s what I found even though we don’t make printer cartridges. We make <em style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; font-family: Georgia, "Source Serif Pro", serif; font-size: 0.975em; font-stretch: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">Widgets</em>. So Widgets should be in our headlines, no matter how many pages deep.</div>
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Stop thinking of your website as a book with chapter titles. Every page is a landing page with unique and useful content. Every page's <H1> is your headline.</div>
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<a href="https://www.linkedin.com/pulse/think-your-page-header-h1-less-chapter-title-more-bryan-lindenberger" target="_blank">This article originally appeared at LinkedIn</a>.</div>
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<b>Bryan Lindenberger</b> is not a guru and this article does not link to a “Read the Full Article” page with a self-published book to sell.</div>
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But he has worked in digital communications since 1996. He caught the bug for entrepreneurialism and assisting small business while at the Arrowhead Entrepreneurial Institute at NMSU, and for community service while with the National Science Foundation. His clients have ranged from Disney Television to small farms in New Mexico. He maintains a hobby website and portfolio at <a href="http://bryanberg.net/index.html" rel="nofollow noopener" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; color: #8c68cb; cursor: pointer; font-family: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; outline: none; padding: 0px; text-decoration: none; vertical-align: baseline; word-wrap: break-word;" target="_blank">bryanberg.net</a> and invites open correspondence and connections.</div>
Bryan Lindenbergerhttp://www.blogger.com/profile/10803994881562414218noreply@blogger.com0tag:blogger.com,1999:blog-2482747949557649515.post-88464109322367130932017-03-04T11:07:00.002-08:002017-03-07T07:49:05.527-08:00Are you more risk averse as an associate than as a leader?<div class="separator" style="clear: both; text-align: center;">
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There are people who drive their own car as though it’s made from million dollar eggshells. Built "Ford Tough" but gotta protect their rims: they cross the tracks like it's a minefield. But put them in a rental…the road terror comes out to see if they can clear the tracks at 120 mph.</div>
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I’m not one of those people. And if you are, there’s no reason to read further – you’re set.</div>
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The rest of us will take personal risks with the things we own. But we shy away from taking risks with the things others own.</div>
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That can be car, a website, or an advertising campaign. On our own, we’ll try anything because we own it and are willing to test it. But when a chance needs taken on another’s behalf, we become overly-cautious, afraid of breaking someone else’s <em style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; font-family: Georgia, "Source Serif Pro", serif; font-size: 0.975em; font-stretch: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">stuff</em>.</div>
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In my case, it seems like yesterday where I led a sizeable staff, had dozens of students, volunteers, and others depending on me. I took chances, sometimes big ones. When something didn’t work, I knew it fell on me to fix…<em style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; font-family: Georgia, "Source Serif Pro", serif; font-size: 0.975em; font-stretch: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">and fast!</em> Lots of midnight oil burned there, and our outcomes were often amazing.</div>
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With career change, I’ve been in a non-leadership role for a while now. It’s a pattern for three years counting, and there is no one to blame but myself. Familiar? It goes like this:</div>
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Here is something that needs done, can you do it?</div>
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I don’t know…here are the obstacles, so I might not—</div>
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An associate pipes up: <em style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; font-family: Georgia, "Source Serif Pro", serif; font-size: 0.975em; font-stretch: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">Let me try!</em></div>
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The associate gets the gig.</div>
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Nine times out of ten, they screw it up for a while. You might even be the one who fixes it, but guess what? Everything works out and the sun still rises the next day. The person who took the risk on someone else’s behalf <em style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; font-family: Georgia, "Source Serif Pro", serif; font-size: 0.975em; font-stretch: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">got it done</em>. You’re the person who didn’t try.</div>
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Remember, it’s the role of the director to be risk-averse, not yours. So get over yourself. If you are considered to take a challenge, it’s because that leader trusts you enough to take the heat for themselves when things don’t go smoothly at first.</div>
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Better yet, you are working for someone who is not in the least risk averse and admires a <em style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; border: 0px; font-family: Georgia, "Source Serif Pro", serif; font-size: 0.975em; font-stretch: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">can do</em> spirit. Either way, you will be remembered for the chances you took, the challenges you met head on and not what you broke along the way.</div>
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We’ve all seen the ADVANCED tab in software.</div>
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We’ve all felt that moment of hesitation before the click, before diving in. But dive in you must. If you couldn’t be trusted with it, it wouldn’t be there. With the right attitude, you might find yourself in a position to take your own chances again, and not someone else’s. You’ll be much more comfortable there.<br />
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From <a href="https://www.linkedin.com/pulse/you-more-risk-averse-associate-than-leader-bryan-lindenberger" target="_blank">Bryan Lindenberger at LinkedIn</a></div>
Bryan Lindenbergerhttp://www.blogger.com/profile/10803994881562414218noreply@blogger.com0tag:blogger.com,1999:blog-2482747949557649515.post-18281650773331952262017-02-19T08:50:00.000-08:002017-02-19T08:50:26.223-08:00Longleaf Flatwoods Reserve<div class="separator" style="clear: both; text-align: center;">
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Hiking Longleaf Flatwoods Reserve in Alchua County - Hawthorne, Florida.<br />
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<span id="u1081259-14" style="font-weight: normal;">With 3000 acres of pine forest to explore near Gainesville, this is one of those cases where maps point you to the forest without you knowing where to park, or even from which street. I added a parking lot to Google Maps to help you on your way! It is an off-street, earthen area that is fenced in and you'll have no problem with any type of vehicle.</span></h1>
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<span style="font-weight: normal;">More including map to get there, trail map, and info at:<br />BryanBerg.net >> Live Florida Beauty >> <a href="http://bryanberg.net/longleaf-flatwoods-reserve.html">Longleaf Flatwoods Reserve</a></span></div>
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<span style="font-weight: normal;">Some pics! :-)</span></div>
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<tr><td class="tr-caption" style="text-align: center;">Longleaf Flatwoods Reserve - Alachua County</td></tr>
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<tr><td class="tr-caption" style="text-align: center;">Morning Fog Hiking Longleaf Flatwoods Reserve<br /><br /></td></tr>
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<tr><td class="tr-caption" style="text-align: center;">Sunlight Breaks through along the Hike</td></tr>
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<tr><td class="tr-caption" style="text-align: center;">Hiking Adventure Begins at Longleaf Flatwoods Reserve</td></tr>
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<br /><a href="http://bryanberg.net/longleaf-flatwoods-reserve.html">http://bryanberg.net/longleaf-flatwoods-reserve.html</a><br /><div>
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Bryan Lindenbergerhttp://www.blogger.com/profile/10803994881562414218noreply@blogger.com0tag:blogger.com,1999:blog-2482747949557649515.post-29695260685263921482017-01-28T06:07:00.003-08:002017-01-28T06:07:49.438-08:00Sweetwater Wetlands Park<h1 class="shared_content" data-content-guid="u1077307-3_content" id="u1077307-3" style="background-repeat: no-repeat; border-color: transparent; border-style: solid; border-width: 0px; font-family: Verdana, Tahoma, Geneva, sans-serif; font-size: 13px; line-height: 16px; margin: 0px; max-height: 1e+06px; padding: 0px; transform-origin: left top 0px;">
Sweetwater Wetlands Park</h1>
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Alachua County</div>
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Gainesville, Florida</div>
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Entry Fee: $5 per vehicle</div>
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<span id="u1077307-14" style="font-weight: normal;">You won't identify this many birds just anywhere!</span></h1>
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<span id="u1077307-17" style="font-weight: normal;">Sweetwater Wetlands Park doesn't offer great hiking. What it does offer is a three and a half of wheelchair accessible strolling with some of the best wetlands birding opportunities you will find in central Florida. Those couple of miles can take you hours if you stop to absorb the sites and take each of the beautiful, absorbing boardwalks.</span></h1>
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More at BryanBerg.net<br /><a href="http://bryanberg.net/sweetwater-wetlands-park.html">Live Florida Beauty - Sweetwater Wetlands Park</a></div>
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<tr><td class="tr-caption" style="text-align: center;">Black Bellied Whistling Ducks</td></tr>
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More at BryanBerg.net<br /><a href="http://bryanberg.net/sweetwater-wetlands-park.html">Live Florida Beauty - Sweetwater Wetlands Park</a><br />
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<br />Bryan Lindenbergerhttp://www.blogger.com/profile/10803994881562414218noreply@blogger.com0tag:blogger.com,1999:blog-2482747949557649515.post-58699686034629217502017-01-02T18:10:00.002-08:002017-01-02T18:10:33.108-08:00Welaka State Forest<span style="background-color: white; color: #333333; font-family: "roboto" , "arial" , sans-serif; font-size: 13px;">Longleaf pines and bird calls along Indian Pond Road, Welaka State Forest, from Johns Landing Trailhead.</span><br />
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<span style="background-color: white; color: #333333; font-family: "roboto" , "arial" , sans-serif; font-size: 13px;"><br /></span>
<iframe allowfullscreen="" frameborder="0" height="315" src="https://www.youtube.com/embed/xBR-1Zmskow" width="560"></iframe><br />
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<span style="background-color: white; color: #333333; font-family: roboto, arial, sans-serif; font-size: 13px;">For more hiking in north central Florida with pictures, maps, and information, visit </span><a href="http://bryanberg.net/live-florida-beauty.html" style="font-family: roboto, arial, sans-serif; font-size: 13px;">Live Florida Beauty</a><span style="background-color: white; color: #333333; font-family: roboto, arial, sans-serif; font-size: 13px;"> at BryanBerg.net</span>Bryan Lindenbergerhttp://www.blogger.com/profile/10803994881562414218noreply@blogger.com0Welaka, FL, USA29.4791378 -81.67146869999999129.4514918 -81.71180919999999 29.5067838 -81.631128199999992tag:blogger.com,1999:blog-2482747949557649515.post-18093000055865234122016-12-28T16:30:00.000-08:002016-12-30T15:32:02.382-08:00Hiking Gores Landing WMA<h1 class="shared_content" data-content-guid="u891104-3_content" id="u891104-3" style="background-repeat: no-repeat; border-color: transparent; border-style: solid; border-width: 0px; font-family: Verdana, Tahoma, Geneva, sans-serif; font-size: 13px; line-height: 16px; margin: 0px; max-height: 1e+06px; padding: 0px; transform-origin: left top 0px;">
Gores Landing Unit Wildlife Management Area</h1>
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Marion County</div>
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Fort McCoy, Florida</div>
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Entry Fee: None</div>
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<a class="nonblock" href="http://myfwc.com/viewing/recreation/wmas/cooperative/gores-landing/" style="background-repeat: no-repeat; border-color: transparent; border-style: solid; border-width: 0px; color: purple; margin: 0px; padding: 0px; transform-origin: left top 0px;">Official Website</a></div>
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<span id="u891104-14" style="font-weight: normal;">You might confuse Gores Landing Unit WMA with the park just a quarter mile up the road from it, Gores Landing. </span><a class="nonblock" href="http://www.marioncountyfl.org/Home/Components/FacilityDirectory/FacilityDirectory/40/663" style="background-repeat: no-repeat; border-color: transparent; border-style: solid; border-width: 0px; color: purple; margin: 0px; padding: 0px; transform-origin: left top 0px;"><span id="u891104-15" style="font-weight: normal;">Gores Landing, the park</span></a><span id="u891104-17" style="font-weight: normal;">, offers fishing, picnic area, and amenities for only $5 per car with an additional $5 for overnight camping.</span></h1>
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<span id="u891104-20" style="font-weight: normal;">The Wildlife Management Area discussed here is purely for fishing, hunting, and of course hiking. Parking and entry are free, and the map below will get you there.</span></h1>
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<span id="u891104-23" style="font-weight: normal;">Gores Landing Unit WMA is part of the </span><a class="nonblock" href="https://www.floridastateparks.org/trail/Cross-Florida" style="background-repeat: no-repeat; border-color: transparent; border-style: solid; border-width: 0px; color: purple; margin: 0px; padding: 0px; transform-origin: left top 0px;"><span id="u891104-24" style="font-weight: normal;">Cross Florida Greenway</span></a><span id="u891104-26" style="font-weight: normal;"> (Marjorie Harris Carr Cross Florida Greenway if you really want to get fancy, but that is a mouthful!) and you can find various parts of that </span><a class="nonblock" href="https://www.floridastateparks.org/trail/Cross-Florida" style="background-repeat: no-repeat; border-color: transparent; border-style: solid; border-width: 0px; color: purple; margin: 0px; padding: 0px; transform-origin: left top 0px;"><span id="u891104-27" style="font-weight: normal;">here</span></a><span id="u891104-29" style="font-weight: normal;">. I strongly recommend using that site to find parts of the greenway, as Google Maps can lead you all over and to useless locations. This portion, the Gores Landing Unit, seems a portion only I have stumbled across to map and is not even listed on the Greenway site.</span></h1>
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<span id="u891104-32" style="font-weight: normal;">But it's wonderful. These trails through Ocala National Forest consists partially of old roads such as Coyner Road seen on the sign below, but they are now closed to motor traffic. I'm not sure the trails/old roads are maintained, but they are clearer and easier to follow than most you can find and quite wide.</span></h1>
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<span id="u891104-35" style="font-weight: normal;">Starting at the main trail head, veer right at the first break you reach in a small clearing, and it will lead you to a very nice spot along the Ocklawaha River. I saw plenty of fish in summer and spring, and the view is beautiful with bird sightings year around. There and back will take you just under 3 miles, and there are other trails to follow.</span></h1>
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<span style="font-weight: normal;">More images, video, and Google Map at BryanBerg.net >> Live Florida Beauty >> <a href="http://bryanberg.net/gores-landing-wma.html">Gores Landing WMA</a></span></div>
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Bryan Lindenbergerhttp://www.blogger.com/profile/10803994881562414218noreply@blogger.com0Gores Landing, 13750 NE 98th St, Fort McCoy, FL 32134, USA29.2898003 -81.9267042000000171.8490722999999996 -123.23529820000002 56.7305283 -40.618110200000018tag:blogger.com,1999:blog-2482747949557649515.post-70804140222316784682016-12-10T15:57:00.001-08:002016-12-30T15:30:15.540-08:00Little Blue Heron on the HuntImmature little blue heron bobs side to side before pouncing. Paynes Prairie Preserve, Alachua County, Florida.<br />
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<iframe allowfullscreen="" frameborder="0" height="270" src="https://www.youtube.com/embed/9c81fVMtSJg" width="480"></iframe>Bryan Lindenbergerhttp://www.blogger.com/profile/10803994881562414218noreply@blogger.com0Paynes Prairie Preserve State Park North Entrance, 4030-4270 SE 15th St, Gainesville, FL 32641, USA29.6153365 -82.3059147000000172.1746085000000015 -123.61450870000002 57.056064500000005 -40.997320700000017tag:blogger.com,1999:blog-2482747949557649515.post-71642636703820922962016-11-23T17:14:00.001-08:002016-11-23T17:17:01.416-08:00Princess Place Preserve<br />
New page added at BryanBerg.net: Princess Place Preserve, Palm Coast, Flagler County, Florida.<br />
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Happy Thanksgiving! Go hiking!<br />
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<a href="http://bryanberg.net/princess-place-preserve.html">http://bryanberg.net/princess-place-preserve.html</a><br />
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<a href="http://bryanberg.net/princess-place-preserve.html" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img alt="Deer at Princess Place Preserve" border="0" src="http://bryanberg.net/images/princessplace01top.jpg" height="265" title="Deer at Princess Place Preserve" width="400" /></a></div>
Bryan Lindenbergerhttp://www.blogger.com/profile/10803994881562414218noreply@blogger.com0tag:blogger.com,1999:blog-2482747949557649515.post-37954835172537129132016-11-15T17:00:00.000-08:002016-11-15T17:00:43.868-08:00New Live Florida Beauty Page Added<h1 class="shared_content" data-content-guid="u586638-3_content" id="u586638-3" style="background-repeat: no-repeat; border-color: transparent; border-style: solid; border-width: 0px; font-family: Verdana, Tahoma, Geneva, sans-serif; font-size: 13px; line-height: 16px; margin: 0px; max-height: 1e+06px; padding: 0px; transform-origin: left top 0px;">
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Power Line Trailhead at Pellicer Creek Conservation Area</h1>
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Flagler County</div>
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Palm Coast, Florida</div>
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<a class="nonblock" href="http://www.sjrwmd.com/recreationguide/pellicercreek/" style="background-repeat: no-repeat; border-color: transparent; border-style: solid; border-width: 0px; color: purple; margin: 0px; padding: 0px; transform-origin: left top 0px;">Official Website</a></div>
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<span id="u586638-13" style="font-weight: normal;">The Power Line Trailhead into Pellicer Creek Conservation Area sends you into about 6 miles of trails that are mostly used for horseback riding, but serve some nice hiking opportunities as well. This trail head is only about one half of a mile from</span><a class="nonblock" data-href="page:U524605" href="http://bryanberg.net/pellicer-creek.html" style="background-repeat: no-repeat; border-color: transparent; border-style: solid; border-width: 0px; color: purple; margin: 0px; padding: 0px; transform-origin: left top 0px;"><span id="u586638-14" style="font-weight: normal;">Pellicer Pond</span></a><span id="u586638-16" style="font-weight: normal;">: one quarter mile east on Old Kings Road, a left, and one quarter mile down Princess Place Road (on your way to Princess Place Preserve) and hard to miss on your left.</span></h1>
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<tr><td style="text-align: center;"><a href="http://bryanberg.net/pellicer-creek-powerline-trailhead.html" style="margin-left: auto; margin-right: auto;"><img alt=" Visit Trail Page at BryanBerg.net" border="0" src="http://bryanberg.net/images/pellicer-powerline-top.jpg" height="266" width="400" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><a href="http://bryanberg.net/pellicer-creek-powerline-trailhead.html">Visit the Trail Page</a></td></tr>
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Bryan Lindenbergerhttp://www.blogger.com/profile/10803994881562414218noreply@blogger.com0tag:blogger.com,1999:blog-2482747949557649515.post-24258915792368534902016-10-18T19:19:00.000-07:002016-10-18T19:19:06.841-07:00Am I a Micromanager? Check for Symptoms.<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
I begin with a confession. I micromanaged. I started a new
job managing a team of six plus four contractors, tasked with putting together
an event in five weeks that had previously taken four months of planning. This
was no ordinary, one-day event. It was a week-long, National Science Foundation
camp for students with disabilities that included recruiting 30 students,
creating a syllabus with teachers including anticipated outcomes, plus
organizing vendors, multiple speakers, lunches, scheduling halls, science
supplies and … you get the idea.<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
When the event took place, I raced around in an attempt to
be three places at once, maintained mobile contact with staff and volunteers,
ran through every presentation with the speakers a final time, and I was there
to see a break in the food line at lunch and hand out portions of the meals. I
did everything right, <i>assuming I didn’t know anything about what I was
doing. </i>I micromanaged. By midway through, I faced a mutiny.<o:p></o:p></div>
<div class="MsoNormal">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgH3_aNLFrvheUijxp84OrSwwlm7UuUEG2iqs-eIITWQMrc1K4uLBqAyGvsrH8UExaPHi74L8vE7l6UhyZRH5mK4XMwrix3lb1fVpgIPFnRNWt6OGzsdXPJI9dUyxkmL028bhldriEzSL5q/s1600/mm.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="182" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgH3_aNLFrvheUijxp84OrSwwlm7UuUEG2iqs-eIITWQMrc1K4uLBqAyGvsrH8UExaPHi74L8vE7l6UhyZRH5mK4XMwrix3lb1fVpgIPFnRNWt6OGzsdXPJI9dUyxkmL028bhldriEzSL5q/s320/mm.jpg" width="320" /></a></div>
<div class="MsoNormal">
The irony of micromanagement (mm) is that the most
organized, punctual, precise, want things to run smoothly types can create the
most disruption, chaos, and bad feelings. Did I mention – when I jumped into
the vacancy in the food line, I frustrated a volunteer who showed up a moment
later and stood behind me for minutes, waiting to do her job? Yes, <i>that</i> happens
when you micromanage.<o:p></o:p></div>
<div class="MsoNormal">
No one considers him or herself an mm. We’re simply better
organized, right?<o:p></o:p></div>
<div class="MsoNormal">
The only way to see mm in yourself objectively is to watch
for the symptoms.<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<b>Symptom One – The Moment I Turn My Back, Nothing Gets
Done.</b><o:p></o:p></div>
<div class="MsoNormal">
Here and throughout this short article, I assume that you
are in a management position, so you have input in who gets hired, and that you
are competent in that. As such, your staff is qualified and competent overall.
Fellow staffers usually handle a slacker if you somehow made an error and one
of those sneaked into the mix. If things aren’t getting done without your
constant hovering, strong odds are that you have created an environment where
no one feels in charge of his or own piece and is afraid to act without
permission. At the least, human nature has kicked in and they see no point in
acting until directly told – again, no sense of ownership. There’s nothing like
an mm to sap your staff of pride and the motivation that comes with it.<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<b>Symptom Two – None of My Staff Has Fresh Ideas.</b><o:p></o:p></div>
<div class="MsoNormal">
You read their résumés. You heard of their prior
accomplishments. You were diligent in hiring and had confidence in the energy
and intelligence you brought on board, so what happened? Well, maybe <i>you </i>happened.
Think of a time you suggested a vacation to a significant other. They loved the
idea! But the next thing you knew, they were hovering over you to make sure you
booked the <i>right</i> hotel at the <i>right</i> rate on
the <i>right</i> night, planned the dinners out at the <i>right </i>times
in the <i>right </i>sequence and – oh no, we don’t have time to relax
at the beach on Thursday, let’s bump that to Friday between 4:30 and 5:45 when
the sun isn’t so hot and.... Can you feel the joy getting sucked away yet? Will
you make another suggestion soon? Maybe, but with someone else!<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<b>Symptom Three – I’m Afraid to Take a Vacation.</b><o:p></o:p></div>
<div class="MsoNormal">
And if you do, your check your work email and text
constantly. Maybe you’re just a workaholic. But that’s different than checking
for problems you believe only <i>you</i> can resolve. If you must
work, remember your position (and the next) and plan great things! That’s
different than checking in constantly because you believe only you can solve a
problem. If only you can, then you created the underlying issue yourself
through mm. I’m a strong believer in Market-Based Management where a major
tenet is “The person closest to the problem should have the skill, training,
and authority to resolve that problem.” That is common sense for any small
business owner, soldier, or nurse. If you hired and trained well and still
worry, then re-check Symptoms One and Two.<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<b>Symptom Four – I delegate tasks based on what I don’t
want to do.</b><o:p></o:p></div>
<div class="MsoNormal">
Every job has its tedious times, whether you are a
receptionist or CEO. But when you frequently give assignments not based on the
skills and abilities of those you hire, it’s not just not poor resource
management (though it’s that too). It can be a symptom of mm. Think of the
flipside to what you are doing. By pushing off the mundane, you may be keeping
the high end work for yourself. Which can be fine – you are in that role –
until it turns into giving your MBA with an ethics degree and 10 years of solid
outcomes in business your email hit list and what to say – say it just like <i>this</i> –
because you believe only you can manage the new project in partner and funding
stream development. The great thing about hiring and trusting the best is that
they make you look good!<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<b>Symptom Five – Mutiny.</b><o:p></o:p></div>
<div class="MsoNormal">
It’s almost too late. People call in sick. Everyone is
slacking on the job. You find a résumé on the hard drive and someone isn’t at
the desk who should be so you question them and – <i>stop</i>! You’re
doing it again. Beating up the symptoms won’t cure the disease, and the disease
is mm. It’s time for discussions with your staff. It’s time for meetings and
one, two, or even three won’t fix it. By now your staff feels too cornered and
distrustful for honesty. This is going to take a while, and may include after
work talk or even a staff retreat. It’s going to take a lot of listening and
introspection on your part. The alternative is to fire all those in mutiny,
keeping only those fearful enough to agree that yes, we’re better off with
those troublemakers gone. The problem will persist in the long run if you treat
these symptoms and not the disease of micromanagement.<o:p></o:p></div>
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<br /></div>
<br />
<div class="MsoNormal">
Bryan Lindenberger worked 15 years as a freelance writer
with plenty of retail in the mix before 10 years in communications, marketing
and research, and grant management and writing for education, nonprofit, and
business. Please feel free to connect at <a href="https://www.linkedin.com/in/bryanlindenberger">LinkedIn </a>and visit <a href="http://bryanberg.net/" target="_blank">BryanBerg.net</a>. <o:p></o:p></div>
Bryan Lindenbergerhttp://www.blogger.com/profile/10803994881562414218noreply@blogger.com0tag:blogger.com,1999:blog-2482747949557649515.post-62539311089554011342016-09-24T13:42:00.003-07:002016-09-24T13:44:26.777-07:00Best Work Day Ever<div class="MsoNormal">
Best day at work ever isn’t what you think, and it didn’t
take a day. It took several months. Or as we called it, a season.</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
And I didn’t have a job yet either. I was 12 years old and
working on the family farm.</div>
<div class="MsoNormal">
<o:p></o:p></div>
<div class="MsoNormal">
We had a retail nursery and 90% of the plants we sold were
purchased wholesale. But my parents had a few acres and grew stock on those. So
not quite a proper “farm” either, but my dad would sometimes take some hours
away from the shop while my mom minded the store and till the fields. That
meant jumping onto the old cub tractor and lowering the plough to pull up the
weeds, but mostly to loosen the soil so that rain wouldn’t spill off. I
followed up with a hoe, by hand.<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
So 12-year-old-Bryan went out to the field with his hoe
after the tilling and noticed that some of our stock, young arbor vitae just
under 3-feet tall, had been pulled up. It wasn’t due to distraction and turning
the tractor poorly on my dad’s part – they’d been pulled because the roots were
near the surface and spread outward rather than down.<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Just a few trees out of hundreds – they’d been left to die,
days had passed and they were seemingly beyond salvation – so I went to my dad
with an offer.<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
“Let me ball and bag them” – that’s the term for how they
are dug with roots and earth contained in burlap for inventory, “Let me ball
and bag them to save them, I’ll water and care for them, but please let me sell
them at half the cost of the others on the sales lot, but I get to keep 80% of
the money.”<o:p></o:p></div>
<div class="MsoNormal">
Not sure he knew what I was up to, but he always liked when
I took interest. Maybe he was distracted. Maybe my 12-year-old mind picked the
just right time that he’d say yes. Point is, I knew he kept his promises and he
went for it.<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
So I rescued those four or five trees. I dug them, packed
the earth with sod in burlap, and put them out back behind our house. I watered
them daily, and what seemed dead came back to life. I watered them daily. Over
the course of the summer, what seemed dead came back to life. They grew, and I
trimmed them back harder than I would the normal inventory.<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
After the summer, by September, they looked better than what
remained of the normal inventory. Deeper green. More full. Not quite as big as
the others, but I want to say even more healthy. I sold them with a little sign
I made for them with a marker, twine, and cardboard.<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
They sold immediately.<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
I don’t know how I spent the money I made at age 12. Maybe a
video game, and I loved the Commodore 64 at the time. I could program on it, but
it was an early console too. I might have bought a gift, or shown up at school
with flowers for a girl I liked. Not sure. But I did bring those trees back to
life, and strong. I did profit from it. I did save something.<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
This is how I approach work. Whether I am working with a
client, as staff at university, or more recently as a true “worker” in a
company, I’m always trying to find ways to profit from things people either
people have missed, forgotten, or simply left for dead.<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
It’s not always the best approach I admit. There is a
definite vibe of “show up, do as, cash check, get by” out there. I’m terrible
at that. I’m the 12-year-old who hates waste and sees opportunity.<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhDllmUxgSmQuEw-_GFL5gU3lqfI_jS0O8-v2qR1BEF4r6iSk2W9rh8-axrdDqy4aB4HlE6cskMbPCkz0E9_R_q278GeWZzMPevUq7FprFiiBsY3GsPgxoUYa5IIxFAHcIUesOK6Iq3vSUI/s1600/pine-tree-1149086_1920.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="213" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhDllmUxgSmQuEw-_GFL5gU3lqfI_jS0O8-v2qR1BEF4r6iSk2W9rh8-axrdDqy4aB4HlE6cskMbPCkz0E9_R_q278GeWZzMPevUq7FprFiiBsY3GsPgxoUYa5IIxFAHcIUesOK6Iq3vSUI/s320/pine-tree-1149086_1920.jpg" width="320" /></a></div>
<div class="MsoNormal">
<br /></div>
<br />
<div class="MsoNormal">
<a href="http://bryanberg.net/" target="_blank">Bryan
Lindenberger</a> is a lifelong writer who has worked in higher education,
outreach for veterans, nonprofits, and programs benefiting persons with
disabilities entering STEM fields. He currently works in digital communications
for a small, industrial manufacturer in Florida.<o:p></o:p></div>
Bryan Lindenbergerhttp://www.blogger.com/profile/10803994881562414218noreply@blogger.com0tag:blogger.com,1999:blog-2482747949557649515.post-2005374910908054232016-09-08T16:52:00.003-07:002016-09-08T16:52:48.808-07:00Working with Persons with Disabilities – And Reasons to Hire Them!<a href="https://www.linkedin.com/pulse/working-persons-disabilities-reasons-hire-them-bryan-lindenberger?trk=mp-reader-card">Originally appearing at LinkedIn Pulse</a>,<br />
By Bryan Lindenberger<br />
<br />
<br />
Why do I want persons with disabilities as associates? It’s not because I have a big, fuzzy, warm heart. I’m rarely accused of emotionalism. I’d hire persons with disabilities because, learning from experience, they can be an organization’s greatest, forward-thinking assets.<br />
<br />
I took the job as Project Director and Program Coordinator for students with disabilities with the NSF because I needed a job. That’s it. I had no particular interest in students. Add a disability to the mix – it just sounded like another complication. It may be the job for which I was least qualified to take.<br />
<br />
And it was the most life-changing professional experience of my life.<br />
<br />
I worked with high school and college students with blindness, Down ’s syndrome, Muscular Dystrophy, and, most commonly, those on some part of the spectrum of Autism. We learned science and engineering. We built robots together that I could not build on my own. I would hire any one of them in a heartbeat and here is why: all the platitudes of advice you find in these types of articles, you will find in persons with exceptional physical and cognitive challenges.<br />
<br />
Including:<br />
<br />
<br />
<ul>
<li><b>Step Outside Your Comfort Zone</b> – that’s one you hear a lot. It usually applies to an associate trying something vaguely different in the workplace, hoping for reward but often running into roadblocks of status quo before giving up. But persons with disabilities step outside their comfort zone from the moment the morning alarm goes off. If deaf, that alarm may be vibrating. Either way, they step outside and they stick with it on the bus ride, at work, eating lunch, and throughout the day. They come to work with a bit different perspective than the guy complaining that it’s allergy season.</li>
<li><b>Think Outside the Box</b>– now there’s one that’s been beat to death. If you really want someone who thinks outside the box with a unique perspective, ask your employee with Asperger’s what he or she thinks of your approach to a particular project. And be prepared for some honesty and some real outside the box thinking. What some of my students and volunteers had to say … it wasn’t always politically correct. They didn’t always take everyone’s feelings into account - that inability to read social cues and social awkwardness we sometimes hear about. Be ready for that!</li>
<li><b>Willingness to Meet New Challenges</b>– everyone wants this in an associate or an employee, right? Well … hopefully. Now meet someone used to <i>real </i>challenges – from feeding themselves to tying their shoes; from enduring taunts for speaking their minds to the brain-injured who could barely speak at all. You think you’re gifted at team-building? At finding individual strengths that complement each other? Then boy … have I got a challenge for you, but the payoff is great!</li>
<li><b>EOE</b>– equal opportunity employment isn’t about doing someone a favor, or shouldn’t be. It’s about how equally my teams treated each other and everyone else. Not one of them cared my age, race, gender, or sexual orientation. Or each other’s for that matter. I was a “normal” and a guide. They were not “normal” and team members. No one noticed who was black, white, or had a life partner versus a wife or husband. Getting around while blind without tripping down the stairs or stepping in front of a bus tends to put such details such as gender or sexual orientation into perspective. Can you tell I thought these people were total badasses yet? Let’s move on…</li>
<li><b>Team Work</b>– what everyone wants is a well-oiled machine of participatory teamwork. Now persons with disabilities are people who have had to learn to depend on others for certain things. But in doing so, they’ve focused on their own individual strengths. We all know the cliché of the blind developing extraordinary perceptions of smell and hearing. That’s just the tip of the iceberg. Putting together a team of persons with disabilities truly creates a Gestalt environment, where the whole is greater than the sum of the parts. We designed, programmed and assembled high tech machines in groups of four that – and I guarantee this – four of your “smart friends” would struggle with. Taking longer. And with less dedication and fun. (Did I mention … we all had fun? Talk about a happy work environment!)</li>
</ul>
That’s it. I’m not promoting the hiring of persons with disabilities because I’m nice. I’m suggesting it as a pragmatist and a utilitarian.<br />
<br />
If you like to have team members who show up on time, refuse not to work late, and who you can barely keep from working during their lunch, you might consider re-evaluating your prejudices and hiring practices. I’m pretty sure someone bizarre enough to put a stick into a circle and create the first wheel and axle is someone we’d call “autistic” today. Guaranteed Asperger’s. You just might have to accept a few socially unacceptable comments along the way.<br />
<br />
The genius is worth it.<br />
Step outside your own comfort zone.<br />
In popular parlance: Think Different.<br />
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</div>
These men and women will help you with that.<br /><br /><br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEihMZtFM7iq1754crwHFL98-H4RS-dFhKZwWeWIDMBQLYbS4I4_3pjb2mwDRdhLC2t5Ff4_YLrVrzK0szf_aVXpRxTlMxAxIE_T0T5VYFSDz6xrgh5hSGRT95-FTJqGsFcvcibB67YH_8q9/s1600/linkedin-disab.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="228" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEihMZtFM7iq1754crwHFL98-H4RS-dFhKZwWeWIDMBQLYbS4I4_3pjb2mwDRdhLC2t5Ff4_YLrVrzK0szf_aVXpRxTlMxAxIE_T0T5VYFSDz6xrgh5hSGRT95-FTJqGsFcvcibB67YH_8q9/s400/linkedin-disab.jpg" width="400" /></a></div>
<br />Bryan Lindenbergerhttp://www.blogger.com/profile/10803994881562414218noreply@blogger.com0tag:blogger.com,1999:blog-2482747949557649515.post-69785884101292115002016-09-01T16:01:00.001-07:002016-09-02T16:52:25.936-07:00SEO, Sales, and Snake Oil<div style="background-color: white; color: #1d2129; font-family: helvetica, arial, sans-serif; font-size: 14px; line-height: 19.32px; margin-bottom: 6px;">
There's lotsa acronyms and jargon among gurus in any field. At it's best, it's a means for specialists to abbreviate while talking shop. More often, it's a way for people who have no idea what they are talking about to sound really top shelf and charge accordingly.</div>
<div style="background-color: white; color: #1d2129; font-family: helvetica, arial, sans-serif; font-size: 14px; line-height: 19.32px; margin-bottom: 6px;">
These are the snake oil sales people. In website development, "SEO" coming up within 10 minutes of discussion is the surest sign of a snake oil salesman. It's been the go-to jargon to sound knowledgeable for a decade and running. But what is it?</div>
<div style="background-color: white; color: #1d2129; font-family: helvetica, arial, sans-serif; font-size: 14px; line-height: 19.32px; margin-bottom: 6px; margin-top: 6px;">
Guy I know who knows his stuff kept telling me, "Make your website responsive, jackass!"</div>
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When I did (to the best of my hobbyish abilities) he said, "Optimize your visual assets!" Actually, he said, "Make your damn pictures smaller."</div>
<div style="background-color: white; color: #1d2129; font-family: helvetica, arial, sans-serif; font-size: 14px; line-height: 19.32px; margin-bottom: 6px; margin-top: 6px;">
And there's the first two steps to your "SEO."</div>
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Proper use of header tags ... yep.<span class="text_exposed_show" style="display: inline;"><br />Enable browser caching, compress data, minimize script ... getting into stuff I don't know much about, but YEP. Good SEO there! Wish I could do more of that on my Yahoo/Aabaco server.</span></div>
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<div style="margin-bottom: 6px;">
Original and useful content, keyword optimized ... sure, that's what I do. But we're already on the springboard the snake oil people use to launch into all sorts of jargony, gury nonsense.</div>
<div style="margin-bottom: 6px; margin-top: 6px;">
By the time they start getting into selling you 2nd and 3rd domains, microsites, and a bunch of anything else that takes your audience FURTHER from where you want to go, farther and more expensively from the heart of what you intended to accomplish or your call to action ... you know you're being taken for a ride, right?</div>
<div style="margin-bottom: 6px; margin-top: 6px;">
And guess who you're going to pay to manage that noise? That same salesperson whose card you have filed away somewhere will show up with a concerned smile and a solution. Probably some commission-worthy jargon too.<br />
<br />
<b style="color: rgba(0, 0, 0, 0.701961); font-family: "source sans pro", helvetica, arial, sans-serif; font-size: 17px; line-height: 20px;"><br /><a href="http://bryanberg.net/">Bryan Lindenberger</a> </b><span style="color: rgba(0, 0, 0, 0.701961); font-family: "source sans pro", helvetica, arial, sans-serif; font-size: 17px; line-height: 20px;">works in digital content development, including over eight years in higher education and nonprofit.</span></div>
</div>
Bryan Lindenbergerhttp://www.blogger.com/profile/10803994881562414218noreply@blogger.com0tag:blogger.com,1999:blog-2482747949557649515.post-83671201397144953292016-08-28T13:20:00.001-07:002016-08-29T08:07:18.111-07:00Compliance and Accessibility: A Communications Approach for Your Marketing Team<div class="prose" itemprop="articleBody" style="border: 0px; color: rgba(0, 0, 0, 0.701961); font-family: "source sans pro", helvetica, arial, sans-serif; font-stretch: inherit; line-height: 20px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">
<div class="MsoNormal" style="font-size: 17px;">
Web accessibility for persons with disabilities is a major
issue for colleges and universities. There have been lawsuits where materials
were not accessible to – for instance – visually-impaired students using audio readers.
Many small colleges or university departments do not have a department or staff
dedicated to working with students with disabilities and thus did not have an
understanding of the problems faced or even the technologies used. They bring
in web development staff, part of the marketing department, and the word that
always comes up is “COMPLIANCE.”<o:p></o:p></div>
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<br /></div>
<div class="MsoNormal" style="font-size: 17px;">
But <b>compliance</b> is
fraught with legal issues. Going to your marketing team to figure out ADA and
Section 508 compliance is like hiring lawyers for your next banner or
brochure. A better approach for your
marketing team is one of <b>usability</b>. That
is,<i> accessibility, across the board for
all audiences.</i><o:p></o:p></div>
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<i><br /></i></div>
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One example alt text, used to tag images, which audio readers
read back to the visually impaired. In an attempt to <i>comply </i>with ADA or Section 508 regulations, a higher up at the
college buys some software, scans the site, and finds to his or her horror that
nearly every image is flagged as “non-compliant.” Your web person then spends
the next 3 days writing alt text for every photo.<o:p></o:p></div>
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<br /></div>
<div class="MsoNormal" style="font-size: 17px;">
No harm done, right? Good deed done, compliant, and it may
even help SEO!<o:p></o:p></div>
<div class="MsoNormal" style="font-size: 17px;">
But <i>this</i> is what
your next visually-impaired student prospect hears from his or her audio
reader:<o:p></o:p></div>
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<br /></div>
<div class="MsoNormal" style="margin-left: .5in;">
<span style="font-size: large;">“We take a holistic approach to
learning offering many degrees and certificates in education. Here is a picture
of a professor in a red jacket assisting a student in glasses. Among our degree
programs, we offer….”</span><span style="font-size: 17px;"><o:p></o:p></span></div>
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<br /></div>
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Amusing, but also potentially baffling to the person you thought
you just went out of your way to help. From a marketing perspective, you just
announced that you care more about <i>complying</i>
with regulations than actually understanding and assisting your students with
disabilities.<o:p></o:p></div>
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<br /></div>
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If there is one takeaway for everyone on your marketing team
– web development, writing, and graphic design – I hope it is this: <i>everything in a website that you find
somewhat confusing, cluttered, distracting, unclear, or annoying goes tenfold
for someone with a disability to the point where he or she shuts down and
clicks off-site.</i><o:p></o:p></div>
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<i><br /></i></div>
<div class="MsoNormal" style="font-size: 17px;">
So what do you watch for to make your media more accessible?
For starters:<o:p></o:p></div>
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<br /></div>
<div class="MsoListParagraphCxSpFirst" style="font-size: 17px; text-indent: -0.25in;">
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<ul style="font-size: 17px;">
<li><b style="text-indent: -0.25in;">Broken
links</b><span style="text-indent: -0.25in;"> – jarring to most users, it can feel like being thrown into strange,
dark room for someone lacking sight</span></li>
<li><b style="text-indent: -0.25in;">Complex
and confusing graphics or text</b><span style="text-indent: -0.25in;"> – does it take you more than one glance to
understand the material? For someone with a cognitive disability, it’s a
scramble of words, letters, and colors, so keep it clear, concise, and simple</span></li>
<li><span style="font-family: "symbol"; text-indent: -0.25in;">·<span style="font-family: "times new roman"; font-size: 7pt; font-stretch: normal; line-height: normal;"> </span></span><b style="text-indent: -0.25in;">Flashing,
spinning, moving</b><span style="text-indent: -0.25in;"> – how are carousels still a thing? If you find them
slightly distracting, or that half of them rotate too slow and the others too
fast – imagine someone easily distracted or who is simply a slow reader</span></li>
<li><b style="text-indent: -0.25in;">Overuse
of dropdowns</b><span style="text-indent: -0.25in;">– unless you have the hand of an eye surgeon, you have probably
become frustrated many times trying to navigate dropdown menus with a mouse at
your desktop or stylus on your mobile device. Imagine someone with Parkinson’s,
cerebral palsy, ADD/ADHD, or simply in a hurry!</span></li>
<li><span style="font-family: "symbol"; text-indent: -0.25in;"><span style="font-family: "times new roman"; font-size: 7pt; font-stretch: normal; line-height: normal;"> </span></span><b style="text-indent: -0.25in;">Scan to
image file? Really?!</b><span style="text-indent: -0.25in;"> – What if I told you after all this discussion, the
vast majority of “web issues” related to lawsuits take place on White Board,
Black Board, library resources, etc.? Every student has had a professor scan
required reading material to an image file and post it. While annoying to most
of us, you just supplied a blank document to the visually impaired, and that
end of term paper depends on it.</span></li>
</ul>
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By addressing these and similar issues first, you’ve not
only become accessible for the few, you’ve become more accessible for everyone!
Disability is not a binary. It’s a spectrum. For every blind person, there is
an army of visually impaired; for every person with Down’s, there is a room
full of persons with reading disabilities. Don’t think of it as compliance:
think of reaching the most people in the simplest and effective means possible.
Think of it as good marketing.<br />
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Originally published at <a href="https://www.linkedin.com/pulse/compliance-accessibility-approach-your-marketing-team-lindenberger">LinkedIn </a>where I am seeking fulfilling opportunities.<o:p></o:p></div>
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<b><br /><a href="http://bryanberg.net/">Bryan Lindenberger</a> </b>works
in digital content development, including over eight years in higher education
and nonprofit.</div>
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Bryan Lindenbergerhttp://www.blogger.com/profile/10803994881562414218noreply@blogger.com0